Packaging has two purposes. On one hand, it isolates and protects a product on its way from producer to consumer. And on the other, packaging distinguishes a product from its competitors on shop shelves. The first element has a tendency to limit the latter, but herein is the interesting challenge of making graphic design functional in more ways than one.
The primary function of a milk container is to hold liquid. The most flattering of designs cannot alter this function. Next, the container must be convenient to transport – with relation to space, but also, so that it does not fail structurally during transport. This explains why most milk containers are cubic and made of carton. The shape and material having been more or less predetermined, competition between producers initially takes place via graphics alone.
PACKAGING CONCEPT FOR SOMOLINOA new design concept for Somolinos wine. It should signal Danish design, minimalism, exclusivity and simultaneously should the products be something you wanted to give as a gift. The packaging had to be visual delicious and be ready to give as a gift but also to be functional explanatory when it was in retail
IDENTITY FOR THE ARTIST LISA ROSENMEIERLisa wanted an extended business card that showed some of the installations she has made over the years.
A little box with a small booklet.