No other form of visual communication must be as concise as signage. Signs transmit clear messages – expediently. An eye-catching sign isn’t enough. The recipient should effortlessly and unambiguously read and understand the sign and thereafter contemplate what’s being offered. This is where psychological insight and testing are invaluable tools in my work.
Exhibit and trade fair design is a unique sub-discipline. These events provide businesses and institutions with the chance to present their best side whenever the occasion arises. Depending on the specific circumstances, together we select the most vivid elements and organize them so that they tell the right story the right way, within the context of the relevant occasion. In some cases, banners, posters, brochures and PowerPoint presentations are deployed, while models and figures would be presented in others. As always, the circumstances dictate how the message is ultimately presented.
SIGN FOR THE COURT IN ELSINOREInformation sign shows where the viewer is located.
MAPS AND DIRECTION/SIGN FOR THE FERRY M/F LANGELAND
Based on the ferry’s original design drawings, I designed the signage plans for M / F Langeland in sizes up to 60 x 100 cm.
The plans are designed to match the existing pictograms (designed by E-types).