PLAYGROUND

For me, visual identity creation is more than an exercise in digitally enabled problem solving. My best solutions often bloom far from the digital domain.

While my work flow often involves a computer and (nearly) all of my solutions are produced digitally, my ideas originate elsewhere. Often, working with materials spawns more ideas than working electronically. A sheet of cardboard might not bend the way I had anticipated. Suddenly, a new shape emerges. Brushstrokes and colors may inadvertently collide and lick a new color or shape into being. A logo might only become apparent once it has been moulded with clay and an unprecedented angle is exposed.

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